the customer
23rd April, 2008“Who is a customer? The customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider in our business, he is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.”
-Mahatma Gandhi, as found in The Economist
Tags: business, customerservice
“The much decried ‘mechanism’ of the free market leaves only one way open to the aquisition of wealth, vis., to succeed in serving the consumers in the best possible and cheapest way…
…A social order organized on genuinely liberal principles is so constituted as to leave the entrepreneurs and the capitalists only one way to wealth, viz., by better providing their fellow men with what they themselves think they need.”
–Ludwig von Mises, “Liberalism: The Classical Tradition”